MW Forest Sense appoints Jussi Posio as Head of Sales


MW Forest Sense is excited to announce the appointment of Jussi Posio as their Head of Sales. With his extensive expertise in forest management and international sales Jussi will drive the company’s customer-focused sales efforts. ForestSense, a subsidiary of MW Group, is a leading provider of sophisticated and digitalized multi-source analysis of forests for large-scale forest owners and forest industry.

With Jussi’s deep understanding of modern forest management solutions and international sales, he is well-suited to lead the sales efforts and establish strategic partnerships to further strengthen MW ForestSense’s position as a provider of comprehensive forest intelligence solutions.

”We are thrilled to welcome Jussi Posio as our Head of Sales,” said Sixten Sunabacka, Executive Partner at MW ForestSense. ”Jussi’s extensive experience in forestry and his proven track record in sales and business development make him the ideal leader to drive our sales efforts and foster growth of ForestSense. This appointment underscores our commitment to best-in-class service and market expansion.”

MW ForestSense provides forest owners and industry with comprehensive and easily understandable forest intelligence, empowering them to make fact-based decisions for sustainable forest management. MW Forest Sense leverages various data sources, advanced methodologies, and artificial intelligence.

Jussi Posio brings a strong background in the entire forest value chain, from forest to finished forest products. His passion for forests from the early age led him to pursue Forestry Studies at the University of Helsinki. Jussi’s international career includes positions at the Forestry and Timber Section of the United Nations in Geneva, as well as sales and business development roles at Mondi Group, Owens Corning, and Forest Management Associations.

”With Jussi’s leadership, we will continue to provide our clients with unparalleled forest intelligence solutions,” added Sunabacka. ”We believe forests hold significant value beyond trees and volumes. Through Jussi’s expertise, we aim to offer insights that improve forest management and biodiversity, carbon sequestration, profitability, and minimizes risks.”

MW Forest Sense is committed to be a leader in digitalized forest and nature management applications. Jussi Posio’s appointment as Head of Sales aims to consolidate customer needs and possibilities of our cutting-edge forest intelligence solutions.


About MW Forest Sense:

MW Forest Sense, a subsidiary of MW Group, is a leading provider of sophisticated multi-source analysis of forests for institutional and big private forest owners and forest industry. Our custom-tailored services cover the entire value chain, from customer consultation and data collection to fact-based decision making. Our analysis is based on a variety of data sources, ranging from satellites, airplanes, and drones to harvesting data and available terrain data. Our expertise lies in fusing various data sources, analyzing them using sophisticated methods and AI, and providing comprehensive and easy-to-visualize information about the forest. We call this forest intelligence.

9 juni 2023